Archive | April, 2013

Campaign against Afterschool Budget Cuts

30 Apr

Section 007, Group Nikko, Reyna, Nashay, Jacob


Campaign:  To raise awareness of the importance of after school programs and the long term effects of upcoming budget cuts that will occur in September.  Our goal is to prevent further budget cuts.  We will partner up with Sunnyside community services at P.S. 199, a non-profit organization that provides services to children from Kindergarten to 5th grade.  Our forms of media will be pamphlets/flyers, documentary style videos, and petitions.  Our target audience will be parents, city council members, and community members around Sunnyside.  This issue is important to us because we have all experienced first hand the benefits of having an after school program catering to children at a very influential period in their development.  After school programs aide students in academics, identify strengths, and providing an environment conducive to a positive experience.


Project Description- Immigration Reform

29 Apr

Our campaign will bring forth the issue dealing with immigration reform and inequalities created by that. We will form a website that will further aware the immense disparities and show a comparison between the undocumented and citizens. In which ways do they differentiate in a social ladder  etc. and how we can help. We will partner with the NYSLC and possibly former members of the Hunter College Dream Team.

Description(Julia, Jared, Venetia, & Serra)

28 Apr

Our project focuses on international teen sex trafficking. The reason why we decided to make a campaign on sex trafficking because it is a big problem that takes place everyday. We plan to make a video about the subject to draw the public in about the subject and tell them about local organizations that help the children. This subject was a great interest to us because it can happen to anybody at any random moment.

Project Description: The Institution of Marriage

27 Apr

Our group has decided to do our campaign on the institution of marriage. We are going to discuss how in today’s society it appears that marriage is no longer taken seriously. When there are issues in the marriage, instead of trying to work things out people turn to divorce or infidelity.  We are not trying to say that divorce is always a bad things. But we do want to bring to people’s attention how the rate of divorce keeps increasing. What example are we setting for our future generations of children about the institution of marriage. For our campaign we plan on making either posters or a power point presentation to raise awareness about this issue.


Group 3- “scare-paigns”

27 Apr

For our campaign we would like to raise awareness of the scare tactics used in advertisements in every day media and explain why it is ineffective. As a resident of New York City, we are bombarded with ads warning us of the dangers of smoking, texting while driving, and drinking. The advertisers use the same tactics to also warn against soda consumption and having a baby “too early”. We plan to compare ads from other countries or states and expose the overall theme of them. Is negative enforcement effective? Being a subject to these ‘scare-paigns’ is enough to inspire research on it. We plan to use posters to raise awareness.

Section: 008

Group 3

Kimberly Garcia

Basil Christy

Ileana Cancinos

Parveen Keynejad

Saudia Yunis

Social Media Campaign

24 Apr

Movement of American Education Standards


1. Situation Analysis

The Education system in America, once considered one of the best in the world, has fallen behind its Asian and Western European competitors since 1955. The standard set for teachers and students has increasingly declined over the past few decades, forcing the criteria of proficiency on areas such as math, science, and reading to be lowered in order to push students towards graduation. Meanwhile, the immigration of individuals whose level of education reaches the lower levels has become a great factor of population growth in the U.S. However, about 50% of African Americans and Hispanics are unable to complete High School and therefore enroll in college. Consequently, the disparity among specific racial groups has widened, concentrating illiteracy in a rapidly growing workforce.

Hence, if the educational standards continue to decline as the inequality among racial groups continue to increase, the impact will fall on the economic stability of our nation. It will decrease the personal income per capita, as well as our ability to compete in a global market.

2. Objectives

  • Our Vision:

We seek educational uniformity across the United States, in the level of education completed by students regardless of background is raised to that of the current five best-performing states: Maryland, Massachusetts, New York, Virginia, and Arkansas.

  • Key goals:

 Raise public awareness and understanding about the decline of education standards. Persuade the public to seek changes in policy bringing more funding and focus to education. Consequently, students that emerge from a sustainable educational development will be able to influence public authorities to adequately protect high academic standards.

 3. Strategic Planning

  •  Intended Audience:

The intended audience for this project falls into public policy makers such as Sen. Charles Schumer and Sen. Kirsten Gillibrand, public school educators, students of all ages, parents, and community groups.

  • Message Development and Audience Engagement:

Low educational standards have negatively affected the United States. We will implement Social Media elements in order to convey our message. The creation of a Blog, Facebook, Twitter, and Storify accounts will allow us to connect with the public, as well as link our group with other programs that share our mission. Similarly, we will captivate the audience attention through the use of visual components, such as graphs, images, and videos related to our topic.

  •  Audience Retention and Growth:

In order to maximize search engine optimization efforts, prompt specific reactions, monitor audience habits, and strategize according to the collected data, we will tailor and post a video on Youtube.

4. Member’s Role in Execution and Implementation

  • Vanessa Gonzalez:

 Manager of Social Media Accounts

  • Kevin Ovalles:


  • Layla Janoff:




MEMBERS: Vanessa Gonzalez, Kevin Ovalles, Layla Janoff.


24 Apr

Pitches are short idea/concept sharing sessions that usually involve an audience of one or more that requires support (usually financial)  for their idea. Feedback from pitches can be used to refine details from the initial stages of your concept to the execution of the concept.  Keep in mind your pitches should be no longer than 3 minutes.  Below you will find a few helpful links on pitching. (Note: A lot of the examples are business pitches and revolve around making money, you don’t need to explain how you will make money from your campaign).

Things to consider when pitching:

-Why is my idea important?

– Who is my audience?

-How will my idea/concept be effective?

-How do I plan to execute my idea?

Finally, remember have fun with this!

*This is a reminder that pitches will be held May 1, 2013.