Women and the Media (Kimberly Garcia)

24 Feb

media 1

The above image is a Playstation Vita advertisement in France. The text says, “Touch both sides for added enjoyment.” This freakish mutation of the human body is disgusting, seeing as how the woman doesn’t even have a face; an identity. She’s just a body for entertainment. I have been playing video games sine I was a very young girl and had no knowledge that it was “just for boys”. When confronted with this sexist mindset, I’d ignore it because I knew they were wrong. I was just as competent as boys. Why couldn’t I play video games? Because of my gender? Please!

Of course growing older, I knew that mostly men played video games, therefore more ads would be targeted toward them. Fine. I understood that much. Men would be playing the games, or the main character in these games. But when women suddenly became a running joke in video game magazines as “weak” or “stupid” because they tried their boyfriend’s game and was bad at their first attempt, I started to become annoyed. Ads like the above are released and are met with laughter. When women point out the faults, we’re “hysterical”. “Hysteria” and “PMS” are terms most people, often men and sadly, some women use in order to silence an opposing opinion. Women have been seen as the “lesser sex” for centuries, ever since Eve was made from Adam’s rib. People in power have used it as an excuse for centuries to keep women domesticated and obedient because it wasn’t “convenient” to have women as man’s equal, like Lilith is. I would preserve this media to teach a lesson to the future that this is not how one human being should treat another, regardless of age, sex, gender, orientation etc.



5 Responses to “Women and the Media (Kimberly Garcia)”

  1. jbm93 February 24, 2013 at 3:04 am #

    I can definitely relate to this article. The ad that you chose reminds me of past discussions I had in a “Women Studies” course I took. Women are constantly being subjected to ignorance in the media. From television shows to magazine ads we appear to be objects. We are looked at as being less intelligent than men and sexual objects. There is more to women besides their body parts.

  2. lutherling12 February 24, 2013 at 5:35 am #

    As a benchmark:

    It seems that in the past twenty, thirty or so years, women are at least clothed now.

    But cynicism aside, this reminds me of a paper I wrote last semester about cosmetic genital surgery where women were getting “designer vaginas”. The ads for the clinics feature “before” and “after” pictures of surgically altered genitalia, which ‘disassociated’ women from their own body parts, much like this ad here; a single part of the body is being focused on and alienated from the woman’s identity through the lack of a face.

    Here’s a decent read on that if any one’s interested:

  3. saudia93 February 24, 2013 at 5:11 pm #

    I agree that women through the use of video games are over-sexualized and objectified. I’ve recently discussed this issue in my Women and Gender Studies class under Virtual Politics.
    “Lukas Blinka found that “96% of women play a character of the female sex, while only 77% of the men play a character of the male sex. Most feminine avatars in the online games are controlled by men.” Perhaps it should come as no surprise, then, that female avatars tend to be scantily clad, hypersexualized, and in most cases light-skinned.”(Hawkesworth)

  4. erickspears February 24, 2013 at 7:34 pm #

    This reminds me of an article I found a while back on a site sociological images discussing an online game that started putting random women in its ads in suggestive positions or just straight half naked.
    Its pretty disgusting how these ads are presenting women what some companies are willing to do to try and get an audience for a game.

  5. mshnayd February 24, 2013 at 8:31 pm #

    I think this is has been an issue forever, women have been targeted as objects of sex for a good while now. I will say that the media has come a long way and while the females are still being attacked and scrutinized here and there, more and more you see the praise that some woman are getting.

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